
The Bergamot
Taos Ski Valley
The Bergamot Hotel & Spa is a luxury 15 Cabin mountain-side boutique resort concept in Taos Ski Vally, New Mexico. Targeting someone who craves the adventure of the slopes paired with relaxing spa amenities, It’s a place where you can relax and recharge just as hard as you ski. Hence, the core tagline system - Ski-In, breath-out, breathe-in, ski out. The identity reflects this lifestyle, balancing both the cues from high-end athletic brands and those from mountain-town spa environments.
Creative Strategy
Brand Positioning
Brand Design
Image Curation
Naming









