Yellow Flower

Fifth Lake

2023

Fifth Lake is an unrivalled sustainable resort and residential community that marries the best of graceful, upstate living with a commitment to the natural world. The brand embodies quiet strength and effortless intrigue, reflecting nature's humble power. Visually, Fifth Lake draws its identity from its surroundings with an organic logo, a palette of greens, blues, and earthy tones, and creative direction focused on authentic lifestyle-infused landscapes. It's an invitation to reconnect and rediscover yourself, establishing a sanctuary through its consistent reflection of nature's beauty. w/IF Studio

Art Direction

Positioning

Voice and Messaging

Brand Identity

Creative Strategy